Pixel Flow Surpasses $198 Million in Player Spending During First Year

Loom Games’ mobile puzzle title Pixel Flow has recorded an impressive milestone, generating $198.4 million in gross player spending during its first year on major app stores. The hybrid-casual game has quickly emerged as one of the mobile gaming industry’s biggest breakout successes.

Pixel Flow Nears $200 Million Milestone

Pixel Flow reached almost $200 million in player spending during its first year, highlighting the game's rapid rise since its launch.

The milestone is particularly notable for a relatively new title, showing how quickly a mobile game can build a large audience and generate significant revenue when its gameplay and monetisation strategy connect with players.

A Breakout Year for the Mobile Game

Developed by Istanbul-based Loom Games, Pixel Flow is a hybrid-casual puzzle game that combines simple gameplay with a distinctive pixel-art style.

The game attracted more than 10 million players globally within months of its late-2025 launch. It also became the only casual game released during the previous year to break into the US monthly top 20 grossing games, according to Scopely.

Scopely Takes Notice of Loom Games

Pixel Flow’s rapid growth attracted the attention of major mobile publisher Scopely, which announced in February 2026 that it had agreed to acquire a majority stake in Loom Games.

The performance-based deal valued the Istanbul-based studio at more than $1 billion, marking a huge jump for a company that had only recently entered the market.

What’s Next for Pixel Flow?

With nearly $200 million in first-year player spending and millions of players worldwide, Pixel Flow has established itself as a major success story for the mobile gaming market.

The backing of Scopely could give Loom Games additional resources and expertise to expand Pixel Flow while working on future projects. For now, the game's first-year performance demonstrates the growing potential of innovative hybrid-casual titles in an increasingly competitive mobile gaming industry.

Sources:

1.Loom Games’ Pixel Flow makes almost $200m in player spending during first year | PocketGamer.biz